Project Plan For Alan Brady Art Website

Hi and welcome to my website. I work with all art mediums which includes acrylic paints, oils, watercolours, ink pen, pastels etc.
The subjects range to whatever the client desires.

I am an artist based in Dublin. I started drawing from an early age and found that I had a very strong passion for art.


Creating a project plan for the Alan Brady Art Website involves designing a platform to showcase Alan Brady’s artwork, attract potential buyers or collaborators, and enhance his online presence. Here’s a structured plan:

1. Project Overview

  • Objective: To design a visually engaging website that showcases Alan Brady’s artwork, enables easy navigation, and allows visitors to learn about his artistic journey and purchase artworks.
  • Scope: Full design and development, content creation, SEO optimization, and integration of e-commerce capabilities if required.

2. Goals and Objectives

  • Primary Goals:
  • Create a professional online gallery that highlights Alan Brady’s artworks.
  • Provide a platform for direct communication and potential sales or commissions.
  • Build an engaging experience that reflects his artistic style and brand.
  • Secondary Goals:
  • Integrate social media and blogging features to engage with an art-focused audience.
  • Optimize for search engines to attract art enthusiasts and potential buyers.

3. Key Features and Requirements

  • Homepage: Welcoming gallery preview, featured artwork, and artist introduction.
  • Gallery/Portfolio: Categorized collections of artworks with high-quality images and descriptions.
  • About the Artist: Alan Brady’s biography, artistic journey, and statement.
  • Blog Section: Space to share updates, inspirations, art process, and event announcements.
  • E-Commerce Integration (if applicable): Shop page with secure checkout for prints or original artwork sales.
  • Contact Page: Inquiry form for commissions or questions, and links to social media accounts.
  • Social Media Integration: Live feeds or links to Instagram, Facebook, or other relevant platforms.
  • Mobile Optimization: Fully responsive design for accessibility across all devices.

4. Technical Requirements

  • Platform: WordPress
  • Design Tools: Figma or Adobe XD for mockups, Adobe Photoshop for artwork optimization.
  • Development: HTML, CSS, JavaScript (for any custom interactive features).
  • Hosting and Security: Reliable hosting service, SSL certificate for secure transactions.

5. Resources Needed

  • Personnel:
  • Web Designer and Developer.
  • Content Writer for bios, artwork descriptions, and blog (if applicable).
  • Software and Tools:
  • Adobe Creative Suite, Figma for design, WordPress with WooCommerce.
  • Budget:
  • Design and development: €2,000 – €4,000.
  • Hosting: €10-€30/month, domain registration: €10-€20/year.

6. Budget Estimates

  • Initial Costs:
  • Website design and development: €2,000 – €4,000.
  • Content writing: €200 – €500.
  • Ongoing Costs:
  • Hosting and domain renewal.
  • Optional monthly maintenance and content updates: €50 – €150.

7. Marketing and Outreach Strategy

  • Pre-Launch Campaign: Share sneak peeks on social media, send announcements to existing clients and art lovers.
  • Launch Strategy: Host a virtual launch event, promoting it across social media and email lists.
  • SEO and Art Listings: Optimize for search engines and explore listings on art platforms to drive traffic.

8. Risk Management

  • Potential Risks:
  • Delays in artwork images or content creation.
  • Technical issues with e-commerce or site load speed.
  • Mitigation Plans:
  • Set clear deadlines for content and secure professional photography as needed.
  • Plan pre-launch testing and performance checks.

9. Success Metrics

  • KPIs:
  • Website traffic, time spent on gallery pages.
  • Inquiries or sales generated through the website.
  • Engagement with blog posts or social media integration.
  • Post-Launch Review:
  • Monitor user feedback and adjust content or navigation as needed.
  • Track SEO performance and make ongoing improvements.

10. Next Steps

  • Confirm project requirements with Alan Brady.
  • Begin the design process and gather high-quality images and content.
  • Set up a timeline for reviews and keep Alan informed at each project milestone.

This project plan outlines a roadmap for an Alan Brady Art Website that not only highlights his work but also supports his artistic brand, connecting with art enthusiasts and collectors alike.